Automotive UX/UI Designer – Project Overview
In my most recent role, I worked in the automotive industry, where confidentiality is a critical priority.
Due to the strict privacy and security policies of the company, I am unable to share any details of the work I completed, such as prototypes, wireframes, design systems, user flows, or any other design deliverables or processes.
Main Responsibilities:
- Design and development of digital interfaces for the next cars, from the ideation phase to the final implementation.
- Collaborated with the Concept and ABT teams to identify use cases and create user journeys, wireframes, and interactive prototypes for vehicle screens.
- Conducted user and market research to propose new features, which were validated through user testing.
- Led the creation and maintenance of a scalable design system in Figma, starting from design tokens and core principles to developing a comprehensive component library.
- Coordinated with cross-functional teams through Agile sprints using Jira and Confluence, ensuring alignment and tracking progress.
- Delivered high-fidelity mockups and final UI files in Figma for handoff to the engineering/electrical teams.
Tools Used:
Figma (Advanced) – Photoshop – Jira – Confluence
Project Insights:
When I joined the company, we started the project from the ground up. The first phase involved benchmark and user research to understand both the brand’s values and the needs of the end-users. We then used these insights to guide our design decisions, constantly iterating on different proposals until we arrived at a solution that was intuitive, accessible, and aligned with stakeholder goals.
The implementation phase was all about translating the design into a functional and user-friendly system. We defined the full user journey, information architecture, and the interactions users would have as they moved through the vehicle’s interface. This phase helped me truly understand the complexity of designing for automotive systems, especially when it comes to safety and usability.
One of the key challenges we faced was transitioning from Photoshop to Figma. At first, Figma wasn’t approved due to security concerns, but once it was, we began building a design system from scratch. Starting with tokens and design foundations, we created a library of reusable components, which helped streamline the design process and ensure consistency across the product.
Given the nature of the automotive industry, safety was a top priority in all our designs. We worked hard to make sure that the information presented was clear, concise, and did not distract or overwhelm the driver.
We worked in Agile sprints, and Jira helped us stay organized and collaborate effectively with cross-functional teams. This approach allowed us to stay aligned, make iterative improvements, and ensure timely delivery of high-quality design work.